11/11/2023 0 Comments Keep afloat sierraLots of pieces to an event, a show, even to setup our merch to vend at festival, has so many moving aspects to make it go right, that there is lots of focus and concentration to what we do. I have to think about a million things at once, which makes it hard as this empire is not a one man operation, but yet I have to be the guy with many hats, as this is still just a small start up.Įspecially in the music industry, money and coordination are some of the hardest things to communicate and that has to be the most hardest part of my job. This business is a cold calling, 99 no’s and 1 yes type of gig. I listen to a lot of podcasts and speeches from motivational speakers and entrepreneurs as it helps put my grind into perspective and that this life is not unique to me, but to many other “crazy” people. This has been a road just like any other entrepreneur has had. Looking back would you say it’s been easy or smooth in retrospect? I am playing solo gigs at restaurants and breweries by myself in a one man band style of performance, and our band is still gong strong at casinos, and the big festivals and stages are still calling and asking for more of this band, this business, this entity built by my bare hands which is La Familia Enterprises.Ĭan you talk to us a bit about the challenges and lessons you’ve learned along the way. I am now going on my second year of being a full time musician, and couldn’t be any happier. It was a tough going, but with the help of fans consuming and streaming our music and content, and with the help of San Diego musician reliefs and grants out there, we were able to keep afloat all while still allowing us to continue to release music as it was something our fans used and needed from us to use as therapeutic tools to help their mentalities during such a strenuous time on our minds, body’s, and souls. ![]() ![]() This had to be the worst time to start a business, at the beginning of what came to be the worst worldwide pandemic that we have ever experienced. Then decided to quit my day job and go full time with music. In 2019, I had already been in the casino circuit and had our band at a few different places a few times a month for a full consistent year. Legends like Sister Nancy, Eek a Mouse, and many others would come to San Diego and call SM Familia to be their band for their Southern California shows. We started becoming one of SoCals most sought out reggae backing bands for artist out of California. Forwarding through the years, it wasn’t until about 3-4 years ago when SM Familia really started to gain major traction. By 25, I had already toured with a couple bands on bass and I had brought back trumpet in my life again, which landed me a great gig with South Bay’s Soul Reggae Greats, Stranger Band. So moving forward, I made lots of changes in what I played, and had major growth in my musical skills and talents. This went on for a few years, we released an album and separated soon after. This is was soul, jazz band fronted by female vocalist Aurora Malady. I went from punk bands, to creating Soul Malady. As I continued my side gigs and perusing my love for learning instruments and music, I had been working in the aftermarket truck accessories industry and continued for about 14 years.Īs I grew older, my musical performance format had changed a lot. I played in middle school band as a trumpet player and kept going until high school, when I started to pick up other instruments that were “cooler” like guitar, drums and started making my little punk rock bands. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today? ![]() Hi Felix, we’re thrilled to have a chance to learn your story today. Today we’d like to introduce you to Felix Sierra.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |